Thursday, September 16, 2010

Business-Killing Facebook Mistakes

With more than 400 million active visitors, Facebook is arguably the most popular social networking website. And while the website is known for the casual social aspect, many users also use it as a business and professional networking tool. With that kind of reach, Facebook can be a valuable tool for connecting to former and current colleagues, clients and potential employers. In fact, surveys suggest that approximately 30% of prospective clients and employers are using Facebook to screen potential businesses and employees – even more than those who check LinkedIn, a strictly professional social networking site. Don't make these Facebook mistakes – they might cost you a great opportunity.

Six Business-Career Killing Facebook Mistakes as listed on Investopedia by Financial Edge are listed below;


"Inappropriate Pictures
It may go without saying, but prospective employers or clients don't want to see pictures of you chugging a bottle of wine or dressed up for a night at the bar. Beyond the pictures you wouldn't want your grandparents to see, seemingly innocent pictures of your personal life will likely not help to support the persona you want to present in your professional life."


"Complaining About Your Current Job
You've no doubt done this at least once. It could be a full note about how much you hate your office, or how incompetent your boss is, or it could be as innocent as a status update about how your coworker always shows up late. While everyone complains about work sometimes, doing so in a public forum where it can be found by others is not the best career move. Though it may seem innocent, it's not the kind of impression that sits well with a potential boss."


"Posting Conflicting Information to Your Resume
If you say on your resume that your degree is from Harvard, but your Facebook profile says you went to UCLA, you're likely to be immediately cut from the interview list. Even if the conflict doesn't leave you looking better on your resume, disparities will make you look at worst like a liar, and at best careless. (Social networking can also be used as its own job. Learn more in Make Money With Social Networking Sites.)"


"Statuses You Wouldn't Want Your Boss to See
Everyone should know to avoid statuses like "Tom plans to call in sick tomorrow so he can get drunk on a Wednesday. Who cares that my big work project isn't done?" But you should also be aware of less flamboyant statuses like "Sarah is watching the gold medal hockey game online at her desk". Statuses that imply you are unreliable, deceitful, and basically anything that doesn't make you look as professional as you'd like, can seriously undermine your chances at landing that new job."


"Not Understanding Your Security Settings
The security settings on Facebook have come a long way since the site started. It is now possible to customize lists of friends and decide what each list can and cannot see. However, many people do not fully understand these settings, or don't bother to check who has access to what. If you are going to use Facebook professionally, and even if you aren't, make sure you take the time to go through your privacy options. At the very least, your profile should be set so that people who are not your friend cannot see any of your pictures or information. (These rules apply to Twitter as well, and you can also use Twitter to find a new job. Find out more in Tweet Your Way To A Sweet Job.)"


"Losing By Association
You can't control what your friends post to your profile (although you can remove it once you see it), nor what they post to their own profiles or to those of mutual friends. If a potential client or employer sees those Friday night pictures your friend has tagged you in where he is falling down drunk, it reflects poorly on you, even if the picture of you is completely innocent. It's unfortunate, but we do judge others by the company they keep, at least to some extent. Take a look at everything connected to your profile, and keep an eye out for anything you wouldn't want to show your mother."

Anthony
Your Website Marketing Partner

Wednesday, September 1, 2010

What is Link Building ?

Link building refers to the quantity and quality of incoming links from other websites that point to your website. There are typically two types of incoming links: Internal and External. Internal links typically refers to the number of links or pages within your website and external links refers to the number of links coming from the other web sites or web pages. Incoming links and there popularity are used by most search engines as a factor in determining a website's search engine ranking. The more the active (used)incoming links to your web site the higher its search engine ranking.

As mentioned above, link popularity is gauged by the total number of incoming links to your website and the amount of times the links are used. Link importance is closely related to link popularity. It looks at the type of external links and assigns higher scores to high quality links.

Some of the more complex search engine algorithms (qualifications) consider both link popularity and link importance to assign a link popularity score. The score looks at two things: the number of sites that are giving you back links and the relative importance of those sites. For example, if Nike links to your site, that single link has more value than getting other 50 links from your friends' low volume web pages. In other words, a link on a very popular website gets you a higher search engine rating than a low volume website.

In order to achieve top search engine results, it is necessary to improve the relative link popularity of your website through back links. ProNet USA experts will help you to gain a higher search engine ranking, increase PageRank, enhance your website's trust ranking and most importantly drive potential customers. In order to drive sales on your website, you will need effective link popularity services that are well versed with all of Google's ranking factors.


Anthony
Your Website Marketing Partner