Seven Things to Remember With Keywords

If you are determined to make money online, follow each of the steps below and your keyword research efforts will yield significant results that will help you make money online.

1. Start off with ONE word that describes your business or interest


For example: “rabbits”

2. Create a list of synonyms for that word


For example, “bunnies,” “rabbit,” “bunny rabbits”


3. Combine each synonym with “how” to generate problem statements


For example, “how bunnies,” “how rabbit,” “how bunny rabbits”

4. Record the “action word” phrases that appear in the keyword research results


For example, “how to groom rabbits,” “how to make organic rabbit food,” “how to build a rabbit hutch”


All these phrases have an action word in them and clearly describe a problem people are trying to solve. These are the keywords you’re looking for. They’re the ones that will help you make money online.

5. Analyze the “supply and demand” factor for each keyword


Using your keyword research tool, check to see how many searches are being done and how many competing sites there are for each of the “action word” keywords you recorded. You want to focus on keywords that have a lot of searches but not much competition. That way you know it will be easier for you to break into that market and compete with the websites already there. And that is what’s going to help you make money online.

6. Cluster the top keywords according to intention


As you drill down into your keyword research, you’ll find different phrases that basically mean the same thing. For example: “how to make a rabbit cage,” “rabbit hutch building tips” and “rabbit hutch design.”

Organize all these similar phrases into different lists. Now, here’s the awesome part: Each list represents a different niche market opportunity. The longer the list, the bigger the opportunity and the better your chances of being able to make money online.


7. Look for long-tail keywords


Long-tail keywords are phrases made up of anywhere from four to fifteen words. Here’s an example:

Short keyword: build rabbit cage

Long-tail keyword: how do I build a wooden indoor rabbit cage


Long-tail keywords enable you to make money online for a couple of reasons. First, they’re easier to get a top ranking for in Google and other search engines. Second, people tend to use long-tail keywords for searches when they are close to making a purchase. This means the visitors you attract with your long-tail keywords are far more likely to buy something from you than the visitors you get from your short keywords.

… So there you have it: our seven-step “Keyword Research Survival Guide.” Stick with this process and you’ll never be left wondering if that random collection of keywords represents a real opportunity to make money online or just another poorly conceived website that’s doomed to failure.

Anthony
Your Website Marketing Partner